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Question: What do 67% of women under 35 have in common?

Answer: Split ends.

Just kidding (although likely true.)

Real Answer: They plan to be entrepreneurs.

Turns out that being your own boss is more popular than ever these days — especially among women. But for some leading ladies, the fear of failure can be paralyzing.

“What if they don’t like my product?”

“What if I can’t pay the bills?”

“If I don’t have to go to the office, who will see my new H&M blazer?”

Ladies, the struggle is real.

Others, are not so afraid…

“Who WOULDN’T want my gluten-free candles? How could this idea fail?!”

We’re hoping you’re not on either end of the spectrum. In fact, it’s the only time we’ll encourage you to be completely “average” — somewhere safely in the middle. Cautious, yet optimistic.

This is especially important when beginning a new venture or going from side hustling to full-time hustler life.

Our advice when making the transition?! Take that baby for a test drive. (No sleazy salesman required.)

Test-driving your business idea is important for lots of reasons:

  1. You’ll get to know your market: Because knowing your customers inside and out is creepy key.
  2. You’ll save time and money: By making your first mistakes on a smaller scale, you’ll avoid investing too much in the wrong place… and getting stuck with 900 leftover business cards when you change your address six months in (le sigh.)
  3. You’ll learn about yourself: Is being your own boss really for you? What conditions do you need to succeed? How long can you go without a paycheck? (Wish we were joking about this one.)

Here’s how (in our humble opinion,) to get the most out of your test-drive:

Build a conceptual prototype… on the cheap

The first step is getting your idea out in front of your ideal clients to see if people are interested in what you have to offer.

An easy, low-cost way to get started is by creating a Facebook or landing page (we recommend using Unbounce or LeadPages) outlining your basic business concept to measure interest and engagement.

What To Measure:

  • How many likes / page visits did you get?
  • Did anyone connect with questions?
  • Do people generally understand your business concept and dig it?
  • Did you get any actual clients or inquiries?

Creating a prototype will provide you with real, unfiltered (albeit conceptual) feedback. Once you know your product/service is in high-demand, you can work on improving the concept.

Get out there in the real world and do your thang

Thanks to entrepreneurs who have come before you, there are plenty of platforms on which you can offer and/or advertise said thang. What did people even do before Kijiji and Craigslist?!

We’re also kinda fond of this new website, Vendeve.com where female entrepreneurs can go to SELL or SWAP services. How cool is that?!

With Vendeve, you can start or build your business in a peer-vetted community filled with your ideal clients. It’s invite-only, but your unique invite code is below!

Talk to your customers, listen carefully and tweak (not twerk) until it’s juuust right

Okay you can twerk if you want (results may vary), but the customer feedback approach is tried and true.

Your customers will help you tailor your product or service until you’re offering exactly what they want and need — helping you go from side hustle to full-time gig with confidence.

So that’s it. Test-driving 101 complete. We didn’t even tell you to “fasten your seatbelts because you’re in for the ride of your life.” We’re not that cheesy.

Your Vendeve Invite

Want to take action right away? Signup for Vendeve in the next 48-hours using the invite code “SideHustler” and start test-driving your concept today!

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If we’ve left you with questions or begging to know more, get in touch.

Chivon

Founder + CEO at Secrets of a Side Hustler
Chivon John wants to live in a world where individuals feel empowered to create their own opportunities instead of waiting for them. In 2014 she founded the Secrets of a Side Hustler community to inspire, educate and connect individuals who have or want to start a business in addition to their full time employment. You can connect with her at @chivonjohn